Business Research Methodology by Dr Jyoti Pandey
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"Research is basically an investigation, a recording, and an analysis of evidence for the purpose of gaining knowledge," claims Robert Ross. It can be broadly characterised as a methodical approach to issue solving.
A study need not produce the best solution, but it could create new issues that call for more study. In other words, research doesn't solve problems because it always raises fresh ones. It continues to be done in order to confirm existing facts and uncover new ones.

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